Data Management

THZ has worked for over 15 years in the charitable space with data, leads and lists ranging in volumes from the hundreds to the the thousands.

With any campaign success is driven by the quality of the data and how that data is used.

Over the years we have seen good data become bad data and bad data become good data.

THZ approaches data in an ethical and almost holistically way. We want to understand your data. Not just the names and details but how that data was obtained, the history of the data, external or internal influences they may be positive or detrimental to the data and how its approached. Understanding the data and planning an approach will provide better results, and longevity of your customer data.

Our Team come together, and really focus on the intricacies of the data, understanding where it came from, the demographics surrounding it. We have come to realise that all data is different, even when it comes from the same source there may be different approaches and/or strategies to ensure the data remains sustainable and provides maximum returns whether it be financially or retention.

We understand that external influences such as the current political stage, natural disasters, COVID, major events and or positive or negative influences out of our control, can be used to determine strategies for your data and how best to maximise it.

We have worked with clients who have existing database lists, all at varying levels of quality.

THZ can help improve your customer base, improve the quality of your lists, and help to determine the best approach in maintaining, penetrating and obtaining the best results from them.

If you are in the Donor, Charity, Lottery space our regular giving programmes are designed and focused to build your customer base, provide integrity, maintain customer retention and deliver these programmes in an ethical way.

Security of your data is paramount, and the THZ team provides an environment that allows storage of your data using encryption at rest and secure file transfer processes.

We would love to work with you, discuss your data management plans and see if we can provide insights to help.